The Bohuslän coast doesn’t do subtle. Granite slabs run straight into the sea, the wind changes direction every twenty minutes, and the light goes from silver to slate before you’ve changed lenses. It is, in other words, exactly the kind of place a winter coat should be tested.
We started at Smögen harbour at six in the morning. The fishing boats were already out, the cafés weren’t yet open, and the only other people on the quay were a man walking a very wet dog and a woman in a yellow sou’wester who told us, kindly, that we were dressed wrong.
UNLOADING THE RAIL BY THE COAST, BEFORE THE NEXT SHOWER.
LOCAL ADVICE ON DRESSING FOR THE WEATHER.
By the second day we’d stopped fighting the weather and started dressing for it. The waxed parka went over everything. The chunky knit came out from under the coat. Someone found a wool beanie in the bottom of the van and refused to give it back.
— ASTRID HOLM, CREATIVE DIRECTOR
We came home with fewer pictures than planned and more than we needed. The ones in the AW27 lookbook were all taken in the last two hours of the trip, in the kind of grey light that makes oat look warmer and navy look almost black.
